Turn Your Book into Sellable Assets
How authors monetize beyond their manuscripts
Live on Tuesday, July 14, 2026 at 2 PM Eastern
(1 PM Central / 12 PM Mountain / 11 AM Pacific)
Your book is already a workshop. A course. A keynote. A set of downloadable tools your ideal clients would happily trade their email to get.
You just haven't built those things yet.
Most authors pour everything into writing and launching a book, then let it go quiet, never realizing the manuscript they finished is a body of work that can earn in a dozen formats. The hardest part is done. The words are on the page.
This panel is about everything those words can still become.
What We'll Explore Together
- The downloadable tools you can pull straight from your book, the checklists, worksheets, and templates that grow your list and bring in clients
- How to find the real-world problem your book solves, and build a workshop, a course, or a paid program around it
- Which chapters, frameworks, and stories are already sitting there waiting to be licensed, taught, or turned into training
- Who your book's real audience is beyond readers, and how that changes what you build next
- What works, and what to be careful about, when you turn book content into other assets and income streams
You'll leave with a clearer map of the assets already inside your book, sharper questions about which formats fit your business, and a sense of where to start.
Meet Your Host: Tina Dietz
Tina Dietz is an award-winning vocal leadership expert and pioneer in voice-powered publishing. Recognized by Forbes, Inc., ABC, NBC, CBS, and The Chicago Tribune, she is the founder and CEO of Twin Flames Studios, a leading audio publishing company known for its craftsmanship, quality, and client-first experience with more than 500 titles.
Through her leadership, Twin Flames Studios pioneered the first remote audiobook production experience and is now leading the industry in transforming podcast content into professionally published books. Through this dual innovation, Tina and her team are helping entrepreneurs and experts turn their voice into lasting authority across formats.
With more than two decades of experience across 30+ industries and 8 countries, Tina has consulted with teams and leaders from brands like Johnson & Johnson, General Electric, Aetna, Novo Nordisk, Modera Wealth, and UGG. Her podcasts have reached more than 300,000 listeners and have been featured on Inc. Magazine’s list of Top 35 Podcasts for Entrepreneurs.
Our Incredible Panel of Experts:
Susie Schaefer
Known as The Transformational Book Coach for “cause publishing,” Susie Schaefer helps storytellers turn books into movements. Through Finish the Book Publishing, and as a Founding Partner of Rogue Publishing Partners, she guides nonfiction authors, coaches, and consultants through independent publishing to finish the book, launch a speaking career, or build a business that gives back. She also adapts books into screenplays through her passion project, Movie Muse Productions.
Bridgett McGowen-Hawkins
Bridgett McGowen is an award-winning international professional speaker and communication coach, and the founder of BMcTALKS Press and BMcTALKS Academy. Speaking since 2001, she has shared programs with leaders including Barack Obama, Oprah Winfrey, and Deepak Chopra, and earned the Master Presenter Award from the University of Texas at Austin. She is the bestselling author of Rise and Sizzle, Show Up and Show Out, and Own the Microphone.
Verity Craft
Verity Craft is a book coach, editor, and speaker who is obsessed with helping people make their ideas valuable enough to change lives. With her team at Intelligent Ink, she works with thought leaders who want to extend their impact beyond their current clients. Her background in communications and thought leadership helps authors turn a book into a genuine tool for impact rather than a glorified business card.
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Put Your Book Back to Work
Join us live to see the assets already hiding inside the book you've written, and learn how authors turn one finished manuscript into income that lasts for years.
Live on Tuesday, July 14, 2026 at 2 PM Eastern (1 PM Central / 12 PM Mountain / 11 AM Pacific)
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